Logos are always a fun project for me to sink my teeth into - especially when the clients I design for are local. I get to build relationships with local business owners and hear the community's reaction to my work. Here is a recap of my latest logo design stint.
My client (Terri) is opening a new tanning salon here in town, called Almost Paradise. This isn't Terri's first rodeo. She had successfully ran a similar business, Cabana Tan, here in town before selling the establishment. Once the business was in the hands of the new owner, it was only a matter of months before they closed up shop. Now that a few years have come to pass since that incident, Terri has decided to once again enter the tanning salon business. The conditions are right and the competition is scarce. She wants a fresh start and a fresh look.
- Establish new brand and identity.
- Simple design to reduce future printing costs.
- Incorporate elements from header provided by client.
Obviously there is a lot going on in the header the client provided for me. I immediately wanted to take the text and twist/morph it into something that would appear on an "off the beaten path surf shop" sign. The serifs and bold lettering on the old header is just a little too strong for me... so I found a font that is a bit more of a relaxed. Make you want to ease on in to a nice warm tanning bed and be swept away to paradise for a few minutes. Ya feelin' me man?
After a few weeks, the tanning salon owner requested that I make a few changes to match a interior colors of the salon. Here is the final logo design.
Thoughts? Comments? Please share below!