Posts filed under Social Media

"The Magnificent Seven" - A Tribute to Inspirational Tweeters


“You meet people who forget you. You forget people you meet. But sometimes you meet those people you can't forget. Those are your friends.” - Unknown

Over the next few weeks, I will be doling out seven shameless plugs to a band of individuals that I consider both friends and unforgettable people that I've met through social media.  While some of these relationships have been limited to 140 characters, many have extended to emails, weekly phone calls and even in person meetings.  One thing is for certain - I aim to share some sort of outdoor experience with these passionate sportsmen (and woman!) in the future rather than communicating through bytes of data.

* Special Note: Order in which I write about these individuals does not delineate favoritism, or your level of awesomeness! (Sorry Jeff!)

1) Chris Burget

This coming May, it will be one year since I have taken over the management of Sportsman Channel's social media content.  The months leading up to my full time position as Social Media Coordinator were spent learning as much as I could about Facebook and Twitter from content powerhouses in the outdoor space that I had done some research on - Chris just so happened to be my Tweeting idol.

Content is King!

The first time I had reached out to Chris was through a direct message on Twitter asking some questions on how to go about building Sportsman Channel's following.  Through a volley of emails and phone calls, I began to learn more about Chris, the brand Bulls & Beavers that he had built and what it takes to become an influential person on Twitter.  Written down on an old sticky note in my desk from one of our early conversations is the word "content".  Chris explained to me that building a social following was all about providing unique, quality and engaging content.  A concept that has provided a simple yet sound foundation for all that I do in the world of social media.  Thanks to mentors like Chris, I have developed a great passion and an ever growing knowledge about social media that helps me continually reflect on my social media strategy and use.


Chris Burget

Chris has also become a great friend of mine and "uncle figure" so to speak.  When not bouncing ideas off of each other pertaining to social media, we often discuss the outdoors, personal goals or our struggles in understanding the female cognitive processes (we may never find an answer!).  Chris has also indirectly taught me about taking chances, even if that means taking a completely different path in life.  After many years of building his brand Bulls & Beavers, Chris decided to re-brand and take on a new concept called Modern Outfitter - a site dedicated to providing outdoor enthusiasts with latest information related to the sportsman lifestyle.  Although Chris had to give up something he spent a large amount of time and money on, he took a leap of faith and ran with an idea that I believe will open many more opportunities for him in the near future!

Chris - I can never thank you enough for all the support, encouragement and friendship that you have shown me over the past year.  Every day I look forward to visiting the mountains of Idaho this coming August, sharing a mule deer camp and hopefully capturing your hunt of a lifetime on film!  One that we can reflect on years later when we are once again privileged to share a campfire in some other remote portion of this world.

Cameron Pauli is the owner of Cam Pauli Media, a Social Media Marketing Agency specializing in creating content and managing social networks for the outdoor industry.  He is also currently employed by Sportsman Channel as their full-time Social Media Coordinator. When not in the office, he is out in the field hunting or working on his photography/videography skills.  Please visit his website at for more information or follow him on Twitter at @CamPauli

Anatomy of a Viral Facebook Post

Managing a Facebook page, or any social platform for that matter, is no easy feat.  Social media is a constantly evolving and fluid beast that is difficult to tame, even by those who have worked in the industry since the term was first used in the mid 1990's. But despite the proliferation of new social platforms, or the way material is displayed, one thing has remained the same.

Content is still the King.

In the Beginning


Roughly 5000 years ago, an individual or group of people in Mesopotamia must have wanted to share or pass down information to other individuals, and written language was born.  These could have been simple statements like "Hey, there is a mean ass tiger the woods.  You might not want to go there".  In turn, these people could now share that information with other villagers not wanting to fall prey to a tiger.

Today, we're still doing the same thing.  Only now we have this beautiful thing called the internet which allows us to share content through an even more captivating creature - social media.  And if content gets shared at breakneck speeds, experts deem it as viral.

Viral: becoming very popular by circulating quickly from person to person, especially through the Internet

Now this is where I become straight to the point and teach you how to create a viral Facebook post that will support your brand and foster both B2C and B2B engagement.  There are four key components to a viral Facebook posts - the perfect image, overlay text, associated copy and branding.  Let's break down a recent post that I created for Sportsman Channel that reached over 550,000 individuals in 48 hours.

Sportsman Channel's #1 Facebook post as of 3/12/2013

The Perfect Image

Open your Facebook app on your phone and start scrolling.  Which pieces of content catch your eye?  Most likely it's not text, but images.  Having quality imagery makes a world of difference when it comes to viral content.  Photoshop skills will also come in handy when overlaying text, adding logos, resizing and modifying pictures to make them pop!

* Ultimate guide to resizing images for social media:

Overlay Text

This is probably the hardest part for me - coming up with some tidbit of information or funny saying that people are going to want to share.  Obviously I wanted to give our female audience a little love with this post, so I began thinking about women, their role in the family and how much time they spend with kids.  After a little research I came up with what you see.  I like using colors that pop for key words that grab attention - think how boring it would look if the text was just black.

Associated Copy

Copy was extremely important to the viral spread of this post.  There were two call to actions - "LIKE if your mother taught you to hunt" and "SHARE" to essentially pass on the tradition (we do these every Thursday).  If I hadn't included that message, do you think this post would have been as successful?  Share your opinions in the comments box below.



Always include either a watermark or logo on your content when posting to social.  This helps build the association between the brand and the quality of the content you are posting.  I take great pride in every single piece of content that goes up on my clients sites, Sportsman Channel's social platforms and my own.  Time and time again we receive comments and emails about how great Sportsman Channel's posts are - put effort into creating quality content, and the viral portion with take care of itself.

"Long Live the King"

Cameron Pauli is the owner of Cam Pauli Media, a Social Media Marketing Agency specializing in creating content and managing social networks for the outdoor industry.  He is also currently employed by Sportsman Channel as their full-time Social Media Coordinator.  Please visit his website at for more information or follow him on Twitter at @CamPauli

Posted on March 12, 2013 and filed under Social Media.

Having a Twitter Increases Hunting Opportunities

Twitter will not help you become a better shot. Twitter will not wake your ass up in the morning to go hunting.

But what Twitter will do is expose you to a whole new group of outdoorsmen and women from across the globe.  Ideas, tips, gear- maybe even your next hunting dog could all be a product of relationship building on Twitter.  Once you begin to forge these relationships, endless opportunities for you as a hunter will begin to grow.  Here is how to cultivate those relationships and reap fruits that benefit both parties.

Presentation is Everything


There are two steps to creating a killer Twitter profile 1) Don't use a sloppy or bloody image from a recent hunt for your profile picture. Not only are sportsmen looking at your account, but the general public.  Do us all a favor and clean up the photos and language you use on your account.  You are representing all of us that choose to live an outdoor lifestyle.  In doing so you'll play a big role in helping preserve our tradition for generations to come.  2)  Fill out your Twitter bio.  Many people overlook this section.  Include hashtags that describe the kind of hunting activities you enjoy.  #Waterfowl hunter, #Bowhunter, #Whitetail are some of the popular ones I see.  This will allow more sportsmen and women to find you when searching these terms on Twitter.


Pretend like you've just walked into a bar - don't be that guy over in the corner complaining about life and annoying the hell out of everyone.  Be social, talk to others and ask questions - especially to those hunters who are from out of state if you wish to save a few bucks on your next hunting trip.  They often know of good public land locations and may even offer to put you and a buddy up for a weekend.  If you are looking into a guided hunt, locals are often able to tell you much more about the individuals running the business than a fancy website or brochure.  Meeting the right person on Twitter can save you a lot of headaches and money in the long run.

Migrating DucksMigration and Rut Patterns

Believe it or not, you can learn a lot about waterfowl migrations and deer movement from Twitter.  Instead of having that core local group that you may only share scouting reports with, you can now extend your network to across the country.  In the past, I only had a few in guys in southeastern Wisconsin that I would discuss migration patterns with on a daily basis.  Thanks to Twitter, I have made connections up and down my flyway and get reports all the way from Louisiana up to Canada.  Being a well informed hunter can never hurt your odds of increasing success in the field.

Why Twitter and Not Facebook or Another Social Network?

I believe that Twitter is the only social media platform where you can build these relationships. Why?  Because it is a more personal experience to that of Facebook and many other social networking sites.  First of all, there are already thousands of sportsmen and women on Twitter - you just have to find them.  Secondly, Twitter is a place where you actually go to talk to people - it's all about conversation.  Facebook is more like a bragging board.  People who are mostly their to glorify themselves (or complain about how bad they've got it).

If you don't believe me, give it a chance and sign up here -> Twitter then follow me @CamPauli

Cameron Pauli has been an avid waterfowl hunter for the past 10 years of his life, 3 of which he has spent as a prostaffer for Flambeau Outdoors.  To learn more about Cameron, you can visit his website at or follow him on Twitter at @CamPauli

Posted on January 16, 2013 and filed under Social Media.